My Persuasion Framework for Effective Presentations
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My Persuasion Framework for Effective Presentations

This Persuasion Framework is effective in any type of persuasive or solution-oriented meeting. It is designed to gain consensus and commitment. Although you should allow for feedback, it is only for the purpose of gaining consensus, not generating a brainstorming or alternative ideas session. If that is the objective, use my Workshop Framework.

Do your best to start from a position of empathy
Outline a clear agenda
Present a specific business objective
Build context for the story or case you're about to present
Leverage best practices or market leaders
Use facts and data, not your gut
Present solutions that you're reasonably sure you can deliver
Generally, present solutions that put little or no weight on the audience
Create clear next steps and expected outcomes