Comments on: When it Comes to Sales Strategy, Don’t Be a GM http://bettercloser.com/when-it-comes-to-sales-strategy-dont-be-a-gm/ Bill Rice on Internet Marketing, Social Selling Mon, 06 Feb 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Andrew Lock http://bettercloser.com/when-it-comes-to-sales-strategy-dont-be-a-gm/#comment-1006 Andrew Lock Sun, 24 Aug 2008 00:03:38 +0000 http://bettercloser.com/?p=278#comment-1006 Bill, You make some excellent points here. It's true that GM's marketing smacks of desperation. I believe that price should NEVER be the major promotional tool. It simply encourages customers to price shop. Products and services should always have a more persuasive unique selling point than lowest price. Regards Andrew Lock Bill,

You make some excellent points here. It’s true that GM’s marketing smacks of desperation. I believe that price should NEVER be the major promotional tool. It simply encourages customers to price shop. Products and services should always have a more persuasive unique selling point than lowest price.

Regards

Andrew Lock

]]> By:   Business,Uncategorized | New Marketing Bootcamp September 9th  — Recycle Email http://bettercloser.com/when-it-comes-to-sales-strategy-dont-be-a-gm/#comment-1003   Business,Uncategorized | New Marketing Bootcamp September 9th  — Recycle Email Fri, 22 Aug 2008 19:32:02 +0000 http://bettercloser.com/?p=278#comment-1003 [...] Burwell writes on Better Closer about GM’s employee discount pricing program, and the fact that we all know that just means they’re not selling enough [...] [...] Burwell writes on Better Closer about GM’s employee discount pricing program, and the fact that we all know that just means they’re not selling enough [...]

]]> By: Creating Honest Content Marketing | chrisbrogan.com http://bettercloser.com/when-it-comes-to-sales-strategy-dont-be-a-gm/#comment-999 Creating Honest Content Marketing | chrisbrogan.com Thu, 21 Aug 2008 18:28:57 +0000 http://bettercloser.com/?p=278#comment-999 [...] Burwell writes on Better Closer about GM’s employee discount pricing program, and the fact that we all know that just means they’re not selling enough [...] [...] Burwell writes on Better Closer about GM’s employee discount pricing program, and the fact that we all know that just means they’re not selling enough [...]

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