Social Media, Community, and Conversational Marketing is all the talk in tech circles. It is not just a geek topic. It should be effecting your mortgage business. Stop sending out handwritten fake personal notes and mindless email blasts to your clients.
Get personal, get real, and get social.
Chris Brogan, a social media mogul (wouldn’t you say Chris?–I know you are reading this), has given you the social blueprint:
- Find your style/voice and your goal
- Build your storefront (blog)
- Fund it with the right ad partners
- Add value (ideas)
- Make your About and Contact say “Call Me!”
- Promote it
- Build a community
A sense of motion, enthusiasm, and interaction is powerful in getting your current prospects and past clients to engage with you to solve their problems. Homeowners and borrowers are as nervous as you are about the market. They want to talk to someone that they think is sharp and real.
Here are some great models:
About Bill Rice
