You know the ones I am talking about. The one page you or your company has set up that has a nice professional photo of you in your nice suit. The one with your name, address, and phone number. The one with a contact me now form. In fact, you may not even know you have one or what it looks like anymore because you never get any leads from it!
These pages don’t do anything for you, the loan officer, or the client. Let’s briefly look at each of these users’ desired experience.
The Loan Officer
- Ability for prospective borrowers to find them
- Prospects to submit their contact information–leads
- Submissions (leads) to be willing and able to close on a loan
The Client
- A low risk way to find out about mortgage financing
- Help understanding what to expect
- Someone that is knowledgeable and competent, but most importantly someone I can trust
Loan Officer Web Pages
With just these few wants and needs you can see the typical loan officer falls down on the job. Now for my suggestion, and you are going to love it’s price–free
I will give you two levels, beginner and advanced. However, both will accomplish the primary goals:
- Increase your search visibility–prospects can find you with Google
- Create compelling reasons for borrowers to contact you
- Make borrowers more comfortable contacting you
The Beginner Level
Let’s start with the easiest option:
- Set-up a LinkedIN profile and a Facebook account
- In LinkedIN, create a strong introduction about what you can do for borrowers (the pitch, search)
- In LinkedIN, completely fill out you employment history (experience and credibility)
- In LinkedIN, load up your address book and start linking aggressively (connections = trust)
- In Facebook, show your personality (comfort, lowers anxiety in contacting)
- In Facebook, install fun, interactive gadgets (engagement)
- In Facebook, load your address book and start “friending” (trust)
- In Facebook, put all you contact information (search)
The Advanced Level
This takes a little more work, but a much bigger bang
- Set-up a blog and talk about things borrowers want/need to know about mortgages
- Build and post presentations (e-books) on the top 20 questions borrowers ask you (link back to blog)
- Record short audio and/or video presentations on the top 20 question borrowers ask you (link back to blog)
The Result
Unquestionably, in a matter of 30-60 days you will be easier for clients to find, appear more credible, convey trust, and seem much more approachable. The result? You guessed it, a bunch of free leads!
Tags: free leads, lead generation, mortgage leads, facebook, linkedin, slideshare.net, loan officers, bill rice
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