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I’m still unpacking tons of ideas from SOBCon 2010, but one of my favorites revealed itself completely by accident in a conversation with Jon Swanson (@jnswanson), at the coffee pot no less. I’m sure it didn’t even register with Jon, but it reminded me how important simple idle chat is to creativity.
So, my chat was typical conference (2.0) introductory chatter.
“Hi, I’m Bill. I follow you on Twitter and read your blog. It’s wonderful to meet you.”
Then of course Jon does his part with the, “Oh yeah, I recognize your Twitter icon…What do you do?”
This is when the good stuff happened.
I told him how we have a couple of software products for sales people, but recently I have been doing a lot of strategy, speaking, and coaching on how sales people can use social media along side their sales process. Typical psycho-babble about yourself.
Then it popped out, “I think we are helping make sales people better social media community members.”
Moments later, after our conversation was over, I scribbled this concept in my notebook.
How powerful would it be if, in designing products and services, we considered not only giving value to the customer, but also improving the community in which these customers operate?
Can you think of examples? How could this concept help your sales process (hint: the Go Green theme is making a mint off this idea)?
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