Comments on: Testing Marketing Campaigns http://bettercloser.com/testing-marketing-campaigns/ Bill Rice on Internet Marketing, Social Selling Mon, 06 Feb 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ahmed http://bettercloser.com/testing-marketing-campaigns/#comment-2006 ahmed Thu, 18 Jun 2009 20:45:24 +0000 http://bettercloser.com/?p=442#comment-2006 I do agree that in today's economy it's critical to measure your overall marketing efforts. As part of these efforts, there's a need to understand marketing effectiveness across all channels, including the online channel. You may be seeing strong lead generation through your PPC efforts, but you might find that for the same amount of money you can generate more leads through alternate marketing channels (e.g., online webcasts, email marketing campaigns, etc). <br><br>It's equally important to track all stages of the lead. PPC might generate a large number of leads, but these leads may in the end never materialize into sales. You might find that an alternate marketing medium generates fewer leads, but result in the most closed sales. <br><br>But you're right that in the end, if you're not measuring your marketing efforts, exceeding your sales goals will be challenging.<br><br>Ahmed I do agree that in today's economy it's critical to measure your overall marketing efforts. As part of these efforts, there's a need to understand marketing effectiveness across all channels, including the online channel. You may be seeing strong lead generation through your PPC efforts, but you might find that for the same amount of money you can generate more leads through alternate marketing channels (e.g., online webcasts, email marketing campaigns, etc).

It's equally important to track all stages of the lead. PPC might generate a large number of leads, but these leads may in the end never materialize into sales. You might find that an alternate marketing medium generates fewer leads, but result in the most closed sales.

But you're right that in the end, if you're not measuring your marketing efforts, exceeding your sales goals will be challenging.

Ahmed

]]> By: ahmed http://bettercloser.com/testing-marketing-campaigns/#comment-1540 ahmed Thu, 18 Jun 2009 16:45:24 +0000 http://bettercloser.com/?p=442#comment-1540 I do agree that in today's economy it's critical to measure your overall marketing efforts. As part of these efforts, there's a need to understand marketing effectiveness across all channels, including the online channel. You may be seeing strong lead generation through your PPC efforts, but you might find that for the same amount of money you can generate more leads through alternate marketing channels (e.g., online webcasts, email marketing campaigns, etc). <br><br>It's equally important to track all stages of the lead. PPC might generate a large number of leads, but these leads may in the end never materialize into sales. You might find that an alternate marketing medium generates fewer leads, but result in the most closed sales. <br><br>But you're right that in the end, if you're not measuring your marketing efforts, exceeding your sales goals will be challenging.<br><br>Ahmed<br><a href="http://www.aperandi.com/" rel="nofollow">http://www.aperandi.com/</a> I do agree that in today's economy it's critical to measure your overall marketing efforts. As part of these efforts, there's a need to understand marketing effectiveness across all channels, including the online channel. You may be seeing strong lead generation through your PPC efforts, but you might find that for the same amount of money you can generate more leads through alternate marketing channels (e.g., online webcasts, email marketing campaigns, etc).

It's equally important to track all stages of the lead. PPC might generate a large number of leads, but these leads may in the end never materialize into sales. You might find that an alternate marketing medium generates fewer leads, but result in the most closed sales.

But you're right that in the end, if you're not measuring your marketing efforts, exceeding your sales goals will be challenging.

Ahmed
http://www.aperandi.com/

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