Tease with Payment, but Close with Goals

by Bill Rice on February 22, 2008

Anyone in the mortgage business, especially during the latest refinance boom, has learned a habit of teasing borrowers with payment. It is certainly not a horrible practice if done with integrity. It is certainly what every home owner or prospective home owners want to know and can most quickly grasp.

However, when it gets down to counseling your client on the best loan program for their situation it needs to come down to financial goals. Dan Green, of The Mortgage Reports shows very clearly how, even in this market the choice between a fixed rate and adjustable rate in not necessarily a “no brainer.”

Remember you are a financial professional. So, know your client’s financial situation and goals before you close the deal.

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