Tease with Payment, but Close with Goals

Anyone in the mortgage business, especially during the latest refinance boom, has learned a habit of teasing borrowers with payment. It is certainly not a horrible practice if done with integrity. It is certainly what every home owner or prospective home owners want to know and can most quickly grasp.

However, when it gets down to counseling your client on the best loan program for their situation it needs to come down to financial goals. Dan Green, of The Mortgage Reports shows very clearly how, even in this market the choice between a fixed rate and adjustable rate in not necessarily a “no brainer.”

Remember you are a financial professional. So, know your client’s financial situation and goals before you close the deal.

Related posts:

  1. Why Goals Call is Critical with Shifting Market and Products
  2. Close More Loans by Setting Expectations
  3. Create Your Mortgage Sales Playbook
  4. Tips to Help You Close More Loans
About Bill Rice

Writer, Speaker, Social Selling, Lead Generation

Do you have a quick question? Email me: bill@bettercloser.com

Should we connect? Get more Internet Marketing tips from Bill Rice.

about |  contact |  disclosure