TargusInfo Online Lead Quality Summit–Surviving the Mortgage Implosion

by Bill Rice on September 19, 2007

I just landed in Vegas! All pumped and ready to take the stage a 2 pm for my discussion on "Surviving the Mortgage Implosion!"

Here is a brief outline for those of you who can’t attend (I will recap in greater detail after the presentation):

  • Where we start?

    • No silver bullet
    • Winners are good climbers
    • Economist and the media are lousy business planners
    • Get real, work hard, NOW!
  • Lenders/Brokers

    • Go where the consumers are–It’s the Internet Stupid!
    • Success is in amazing the customer
    • "Climb the Distrust Mountain"
    • Build trust and credibility; organization AND loan officers
    • Treat them like "Glengarry leads"
  • Lead Generation

    • Generate a better lead
    • Content, Intent, Leverage Community, Get Local
    • Stock the pond–Lead Management and Lead Nurturing

This is the presentation for your review and comments:

[slideshare id=101421&doc=surviving-the-mortgage-implosiononline-lead-quality-summit636&w=425]

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