March 24, 2009
Image by sndrv via Flickr
Unquestionably the Web 2.0 moniker has been over used, but unfortunately sales folks have been slow to pick-up the opportunities it gives us. So, I will carefully use it one more time.
If anything defines Web 2.0 it is the rise of the social Web. People are connecting an communicating more than [...]
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June 11, 2008
The visionaries behind The Cluetrain Manifesto prophetically summed up our current market opportunity in the first of 95 theses–”Markets are conversations.” The folks you want as customers are increasingly expecting conversations. Your challenge? Figure out how to make an introduction. And I am going to give you the secrets–step-by-step…Listen FirstSince markets are conversations, the nice [...]
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