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Black Ops Social Media Marketing

March 4, 2010

Image by mr.smashy via Flickr

I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…
Okay, maybe not quite the same–I never had to kill quite so many people to [...]

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Social Media Monitoring, Tracking Investor Sentiment on Twitter

February 9, 2010

Investor sentiment is a big deal to publicly traded companies. Unfortunately, it can be very difficult to know what your investors are thinking by simply watching the ticker. Social media and social networking can be a great way to monitor this very important measure of investor relations.
Financial Blogs
Blogs are now the old guys on the [...]

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Using Twitter as a Powerful PR Toolkit

February 3, 2010

Twitter is a public relations professional’s dream or nightmare. It’s one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled much of the fear in the PR community. That’s why I thought I would give you a few simple tips to make Twitter a PR [...]

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Twitter is the Only Social Media Monitoring Software You Need

January 19, 2010

Twitter has become the ultimate media syndication and distribution platform on the Web. That means one very important thing to you and your business: If you are interested in Social Media Monitoring–it may be the only tool you ever need.
Social Media is and Ecosystem
Fundamentally social media is an ecosystem, an evolving connectivity of people and [...]

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Social Media Monitoring, Using Twitter as a PR Early Warning System

January 12, 2010

Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.
One of the most important [...]

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Writing (Blogging) for Sales Conversion

August 18, 2009
Thumbnail image for Writing (Blogging) for Sales Conversion

The rise of simple online publishing, like blogs and feverish social networking, like Twitter have made writing an increasing component of most sales processes. Unfortunately, most of us cut our sales teeth on the phone, not on paper.
I thought is would be helpful to dip into the copywriting pool of knowledge and learn from the [...]

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