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taubman

Threshold Resistance for Internet Marketing

November 30, 2009

Image via Wikipedia There is always one book each year that comes out of nowhere to surprise and influence me significantly. In 2009 that book is unquestionably Alfred Taubman’s Threshold Resistance (affiliate link). Threshold Resistance is a very brief autobiography of A. Alfred Taubman, a luxury retail pioneer, but is subtly packed with marketing and [...]

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