Posts tagged as:

social selling

Social Selling, It Works

April 22, 2010

Image by Getty Images via Daylife Social selling seems like a silly label to put on any sales concept. Any sales person’s natural reaction would be, “no kidding.” Many of your “fluff” meters just sounded the alarm. And my battle hardened sales folks reading this are about ready to move onto the next thing on [...]

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Social Selling Beats the Collector Every Time

November 23, 2009

Sales is the life blood of any organization. And the lifeblood of any sales operation is a steady flow of prospects. Unfortunately, this is where sale people start to get confused with what brings success. One approach is to harvest every stray name, phone number, email address, twitter follower, Facebook friend. I call these people [...]

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Audience Development on Twitter

February 10, 2009

Pat Kitano (@pkitano) connected our discussion on social media ROI to his “How the Social Media Converges with Mass Media 10 Steps to Attract Twitterers You Want in Your Network” post yesterday. This creates the foundation for a much broader concept. Obviously, if you want to maximize your value from any marketing or sales strategy [...]

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