Jeff Turner, a willing and able advocate of social media’s impact on sales production and the real estate business, brings it back into focus with his capstone quote at Inman’s Bloggers Connect conference–”You Engaging Others” or YEO.
There has been a ton of excitement and hyperbole around leveraging social media to bring floods of customers. Meanwhile, [...]

Whether you are talking about a MLM network, a social network, or an online community success depends on the same question: Are you giving people a reason to join your network? Give Value FirstThe question is simple, but few networkers and community builders make it their core objective. That is why many fail.Successful network or [...]

I have long been an evangelist of The Cluetrain Manifesto, which at its core has the premise that markets are conversations, but it was until a few months ago for it to really hit me that success in sales is really tied to the same premise–good conversations.So often, we in sales, are tied into a [...]

Social Media, Community, and Conversational Marketing is all the talk in tech circles. It is not just a geek topic. It should be effecting your mortgage business. Stop sending out handwritten fake personal notes and mindless email blasts to your clients.
Get personal, get real, and get social.
Chris Brogan, a social media mogul (wouldn’t you say [...]