Posts tagged as:

Social Media

Use Google Reader as Your PR Monitoring Tool

March 9, 2010

RSS and Google Reader can combine to be one of the few PR monitoring tools you ever need. The Google Reader does a great job of aggregating and organizing all of your RSS monitoring feeds. However, if you really want Google Reader to be a PR tool you need to learn a couple of advanced [...]

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Black Ops Social Media Marketing

March 4, 2010

Image by mr.smashy via Flickr

I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…
Okay, maybe not quite the same–I never had to kill quite so many people to [...]

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Don’t Just Monitor Your Brand, Watch the Niche for Sales

March 3, 2010

Image by kvanhorn via Flickr

Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel.
Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales:
A big name [...]

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What is Social Media Monitoring? 5 Steps to Listening Efficiently.

March 2, 2010

Social media monitoring should be a top priority on any corporate strategic agenda. This medium of communicating and marketing is surging at an unprecedented rate. What’s more it can be overwhelming if you simply jump in without any filters.
This begs the frustrating question most corporate executive are pondering: What is social media monitoring and why [...]

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10 Principles for B2B Sales

March 1, 2010

I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time.
My hope is that following these 10 simple principles will get [...]

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Competitive Intelligence 2.0, The Social Media Monitoring Advantage

February 23, 2010

Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before your competitor does.
Competitive Intelligence is Business
There is really few things [...]

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