Posts tagged as:

seth godin

Book Review: Linchpin by Seth Godin

January 26, 2010

I’ve met Seth Godin only once in person. I attended one of his personal jam sessions (my term, not his) in New York. He changes you.
Not everyone gets that opportunity. However, I think Linchpin comes the closest to having your own personal jam session with Seth Godin, the master marketer. My first reaction to Linchpin [...]

Read the full article →

Social Media Changing the Way We Sell

May 7, 2009

Image via Wikipedia

I have talked about social selling in the past, but Seth Godin just has an elegance in the way he describes things. His post on Strangers and Friends really highlights the shift that is underway in online marketing and sales, because of social media.
Seth tells us the difference in engaging your new thousands [...]

Read the full article →

Persistence, Not Repetition, Gets the Deal

March 14, 2008

Another pearl from Seth Godin, on Persistence:
Persistence isn’t using the same tactics over and over. That’s just annoying.
Persistence is having the same goal over and over.
It doesn’t need much explanation, but I will try to add a bit of value to my audience of sales professionals. We are often told to hit the phone, pound [...]

Read the full article →

Mortgage Leads or Customers? Maybe Citizens?

February 20, 2008

I often talk about showing mortgage “leads” the respect of being a “customer inquiry” or “Internet referral.” But, maybe Seth Godin’s suggestion of calling them “Citizens” would be even better.
The Top Line (that’s right the revenue part) is that you should be treating consumers in all of your channels include Internet mortgage leads as opportunities [...]

Read the full article →