Cold Calling 2.0

Posted by Bill Rice on 10/5/07 in lead management, mortgage, sales

Aaron Ross, creator of Salesforce.com’s $20 million tele-prospecting team, is teasing out the concept of cold calling 2.0. Now, besides the tired nature of the 2.0 idiom, I am a bit interested.
The Internet has caused an odd brand of customer engagement that is not cold calling, but has many of the challenges and pitfalls of [...]

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