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sales ready

“Sales-Ready” Lead…What?

August 4, 2009

Image via The Justified Sinner

I have notice the volume on the “sales-ready” lead concept has really been turned up lately. What does this mean?
It sounds a lot like an excuse to me.
I don’t see a lot of the sales leadership greats–Zig Ziglar, Jeffrey Gitomer, Harvey MacKay–talking about how to close a “sales-ready” lead. However, they [...]

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