October 28, 2009
Nothing is more important to a marketer or lead generation company than lead acceptance. Sales needs to like your lead for it to have any chance of converting.
Every other lead conversion metric is irrelevant until you get this part right. Brian Carroll, of the B2B Lead Generation Blog nails it:
For this reason, I think cost-per-opportunity [...]
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October 27, 2009
You learn the best lessons from the simplest experiences. Here’s mine…
Last night I crashed about 11:00 p.m., never even cracking my MacBook to take my typical final pulse for the evening.
I was exhausted. My work is a bit chaotic (my business is in a full scale client-led strategic shift because of our new Eavesdropper [...]
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