Posts tagged as:

rss

5 Simple Steps to Turn Google Reader into a Social Media Monitoring Tool

April 6, 2010

Social media monitoring is important to every company and brand. The social Web is creating both opportunities and risks to our businesses. Social media is growing in popularity and creating an enormous public relations impact with simple communication tools, like: blogs, Twitter, Facebook, LinkedIn, and hundreds of others. These simply mean your job as a [...]

Read the full article →

Use Google Reader as Your PR Monitoring Tool

March 9, 2010

RSS and Google Reader can combine to be one of the few PR monitoring tools you ever need. The Google Reader does a great job of aggregating and organizing all of your RSS monitoring feeds. However, if you really want Google Reader to be a PR tool you need to learn a couple of advanced [...]

Read the full article →

Simple Competitive Intelligence Using RSS Feeds

January 7, 2010

Competitive intelligence is an increasingly critical skill. The economy has certainly made the business environment more competitive. However, the increasingly open and social Web is an even bigger factor. And the biggest venue is social media. Companies (your competitors) are leaking more information than ever into social media channels. Snooping on these dropped hints and [...]

Read the full article →

RSS, Competitive Intelligence 2.0 Plumbing

December 3, 2009

Just the other day I wrote about a simple framework to discuss how competitive intelligence is evolving. But, I sort of neglected to talk about what is bringing this virtual flood of information–RSS. It is really sort of amazing. RSS sometimes believed to stand for “Really Simple Syndication,” “Rich Site Summary,” or “RDF Site Summary.” [...]

Read the full article →