Posts tagged as:

roi

Social Media, Who is Responsible for the ROI?

January 9, 2009

The gig is up. Social media was fun, trivial, and entertaining. Web celebrities were created out of nothing–nobodies full of energy and passion. But, now the big companies are moving into the space and trying to figure it out. They want to “scale it.” They want it to have an “ROI.” This is why big [...]

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