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product management

Know Your Market, Know Your Products, Build Your Marketing Plan

June 30, 2008

I don’t think anyone disputes that we are now in a different mortgage market. The economy is shaky, buyers are nervous, and many prospects are not qualified for a variety of reasons. This makes effectively qualifying and nurturing leads more important than ever.
The Everyone Qualifies Market is Gone
During the real estate and mortgage refinance boom [...]

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