Posts tagged as:

mortgage

Bailout Passes-Prepare Your Lead Management and Sales Teams

October 6, 2008

Last week was probably the most anti-climactic government goat ropes in history. Replete with drama, chicken littles, and pronouncements of Armageddon; the end of the week brought a passed $700 billion bailout. Now the kicker. After all of this the stock market plunges again, Congress confesses this may only be the first step, and economist [...]

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Have You Designed Your Housing and Economic Recovery Act Marketing Plan?

July 30, 2008

The recent Federal Economic Stimulus package and now the more permanent Housing and Economic Recovery Act of 2008 is opening a whole spectrum of new people you can help. These programs are not simple for consumers to understand, but therein lies the opportunity. Put on your mortgage adviser hat and get to educating. [...]

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The Mortgage Market is Soiled. You Better Have a Trust Strategy.

July 21, 2008

If you are a mortgage broker and you haven’t already figured this one out I will state it bluntly–no one trusts us! Sure there is an enormous amount of finger pointing going on. From Wall Street to Main Street everyone has an opinion on who got us here. Guess what? The customer thinks it was [...]

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Web 2.0 Mortgage Marketing, It’s Social!

June 11, 2008

The visionaries behind The Cluetrain Manifesto prophetically summed up our current market opportunity in the first of 95 theses–”Markets are conversations.” The folks you want as customers are increasingly expecting conversations. Your challenge? Figure out how to make an introduction. And I am going to give you the secrets–step-by-step…Listen FirstSince markets are conversations, the nice [...]

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Big Success is about Stocking Your Private Fishing Hole

April 30, 2008

I remember growing up and my Dad always talking about his secret to fishing success. He would say, “Billy, the biggest and the best fishing is in these little private ponds.” He was on to something…Then, in 1999 Seth Godin wrote his seminal book “Permission Marketing” that touched off so many other innovative marketing mind [...]

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GTD Sometimes Just Means Getting Started

April 2, 2008

I will officially confess my affinity for productivity porn. I have read David Allen’s Getting Things Done and enjoy the pearls at 43Folders and LifeHacker. I have even been known to fill a few moleskins in my day. Luckily, I appear to be in good company with Marc Andreessen, whose modified GTD is closer to [...]

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