Are you still fighting against using the Internet in your mortgage marketing plan? That stubbornness is most likely losing you new opportunities and even worse past clients. The facts are clear, up to 75% of borrowers go online to research their mortgage. And the current market, rate, and home value volatility is only going to [...]

Have you heard of Twitter? Chances are you haven’t, but everyday I see more and more loan officers and realtors pop into Twitterland. So, chances are your competitors have.
I may do a more complete post on what it is and how to use it effectively in your mortgage business and as a part of your [...]

As the market tightens and credit standards make it more difficult for borrowers to qualify your marketing needs to be fine tuned. This is no longer the days of everyone needs to refinance their mortgages for lower rates and better payments. This is a market centered around avoiding payment shocks, improving credit, securing equity, and [...]

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]