The Mortgage Market is Soiled. You Better Have a Trust Strategy.

If you are a mortgage broker and you haven’t already figured this one out I will state it bluntly–no one trusts us! Sure there is an enormous amount of finger pointing going on. From Wall Street to Main Street everyone has an opinion on who got us here. Guess what? The customer thinks it was [...]

Commitment Can Stage Disaster of Consistency!

I snapped this picture as I sat down to one of the sessions at the recent Loan Toolbox Business Plan 2008. My first thought was, “this is great fodder for a post on upgrading your lead management system to tackle a tougher mortgage market.”

Lead Management System?
However, as fortune would have it my schedule prevented [...]

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