At no point in marketing history has it been so easy to own your market. If you have a product, service, or personal interest to offer and want to be the Internet leader in this space the path to success is relatively straight-forward. The strategy is really as simple as: If you want to be [...]

Are you still fighting against using the Internet in your mortgage marketing plan? That stubbornness is most likely losing you new opportunities and even worse past clients. The facts are clear, up to 75% of borrowers go online to research their mortgage. And the current market, rate, and home value volatility is only going to [...]

Is the Internet important to your local real estate or mortgage business? Apparently, the answer is a big–YES!
I know I already hear the comments:
“Bill, all my business is referral business.”
“Internet leads suck!”
“People on the Internet are only window shopping. They never buy anything.”
“Internet only works for the big National guys with lots of money.”
Well, I [...]

I remember growing up and my Dad always talking about his secret to fishing success. He would say, “Billy, the biggest and the best fishing is in these little private ponds.” He was on to something…Then, in 1999 Seth Godin wrote his seminal book “Permission Marketing” that touched off so many other innovative marketing mind [...]

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]

This probably sounds crazy coming from a mortgage CRM provider. Sure we sell a great mortgage lead management software complete with more bells and whistles than you can imagine.
BUT, here is the dirty little secret of successful Internet mortgage originators: K.I.S.S., measure, adjust, repeat.
That is the topic of my guest post over at Lead Critic. [...]

I often talk about showing mortgage “leads” the respect of being a “customer inquiry” or “Internet referral.” But, maybe Seth Godin’s suggestion of calling them “Citizens” would be even better.
The Top Line (that’s right the revenue part) is that you should be treating consumers in all of your channels include Internet mortgage leads as opportunities [...]

I am polishing up my presentation for the TargusInfo Online Lead Quality Summit and I nearly forgot my most valuable resource in preparing my thoughts–My Readers!
The topic: Surviving the Mortgage (Subprime) Implosion
The teaser: “Online lead generators and buyers in the mortgage space learn how to overcome the challenges of generating quality leads in today’s existing [...]