Posts tagged as:

mortgage leads

Bailout Passes-Prepare Your Lead Management and Sales Teams

October 6, 2008

Last week was probably the most anti-climactic government goat ropes in history. Replete with drama, chicken littles, and pronouncements of Armageddon; the end of the week brought a passed $700 billion bailout. Now the kicker. After all of this the stock market plunges again, Congress confesses this may only be the first step, and economist [...]

Read the full article →

5 Simple Steps to Own Your Internet Market Niche, for Free

June 14, 2008

At no point in marketing history has it been so easy to own your market. If you have a product, service, or personal interest to offer and want to be the Internet leader in this space the path to success is relatively straight-forward. The strategy is really as simple as: If you want to be [...]

Read the full article →

Here is a Quick Way to Own Your Local Mortgage Market

May 7, 2008

Are you still fighting against using the Internet in your mortgage marketing plan? That stubbornness is most likely losing you new opportunities and even worse past clients. The facts are clear, up to 75% of borrowers go online to research their mortgage. And the current market, rate, and home value volatility is only going to [...]

Read the full article →

Is the Internet Important to Your Local Real Estate or Mortgage Business?

May 1, 2008

Is the Internet important to your local real estate or mortgage business? Apparently, the answer is a big–YES!
I know I already hear the comments:
“Bill, all my business is referral business.”
“Internet leads suck!”
“People on the Internet are only window shopping. They never buy anything.”
“Internet only works for the big National guys with lots of money.”
Well, I [...]

Read the full article →

Big Success is about Stocking Your Private Fishing Hole

April 30, 2008

I remember growing up and my Dad always talking about his secret to fishing success. He would say, “Billy, the biggest and the best fishing is in these little private ponds.” He was on to something…Then, in 1999 Seth Godin wrote his seminal book “Permission Marketing” that touched off so many other innovative marketing mind [...]

Read the full article →

Is Pay Per Lead for Your Mortgage Business?

April 29, 2008

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]

Read the full article →

← Previous Entries