Posts tagged as:

monitoring

What is Social Media Monitoring? 5 Steps to Listening Efficiently.

March 2, 2010

Social media monitoring should be a top priority on any corporate strategic agenda. This medium of communicating and marketing is surging at an unprecedented rate. What’s more it can be overwhelming if you simply jump in without any filters.
This begs the frustrating question most corporate executive are pondering: What is social media monitoring and why [...]

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Social Media, Monitoring for Fun and Profit

February 16, 2010

Social media and social networking has spent its first few years as a tool of fun. We connect with friends, we talk about jaunts to the coffee shop, and we do a little verbal jousting. But, now people are getting serious. Fortune 500 companies are seeing opportunity and jumping in and making big splashes. This [...]

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Clever Ways to Monitor Social Media with FriendFeed

January 26, 2010

FriendFeed is a powerful aggregator of social media. What really makes it interesting is that it is an aggregator of others aggregations. That means you potentially get the best of everyone else’s social media monitoring.
What does that mean? Simply put the best of social media monitoring–aggregation and pretty good noise filtration.
Here are some of my [...]

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Social Media Monitoring, Using Twitter as a PR Early Warning System

January 12, 2010

Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.
One of the most important [...]

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Competitive Intelligence 2.0

December 1, 2009

Image via Wikipedia

Whether you are in corporate strategy, marketing, sales, or public relations competitive intelligence is critical to your objectives. Why are so few formalizing the process? I’m not sure, but that smells like opportunity.
Competitive Intelligence 2.0
There was a point in time when competitive intelligence was all about getting information. A major part of the [...]

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