The recent Federal Economic Stimulus package and now the more permanent Housing and Economic Recovery Act of 2008 is opening a whole spectrum of new people you can help. These programs are not simple for consumers to understand, but therein lies the opportunity. Put on your mortgage adviser hat and get to educating. [...]

The visionaries behind The Cluetrain Manifesto prophetically summed up our current market opportunity in the first of 95 theses–”Markets are conversations.” The folks you want as customers are increasingly expecting conversations. Your challenge? Figure out how to make an introduction. And I am going to give you the secrets–step-by-step…Listen FirstSince markets are conversations, the nice [...]

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]

I have been thinking about a resource like this for months. Being in the business of providing lead management software to hundreds of sales forces, I am constantly ask for resources on how to get the best out of lead management and build top performing sales teams. So, here it is the top 100 answers [...]

I often talk about showing mortgage “leads” the respect of being a “customer inquiry” or “Internet referral.” But, maybe Seth Godin’s suggestion of calling them “Citizens” would be even better.
The Top Line (that’s right the revenue part) is that you should be treating consumers in all of your channels include Internet mortgage leads as opportunities [...]

Are you buying or generating the optimal number of leads? Hopefully, this is a question your marketing and sales teams can conclude from your lead management process. However, I bet the majority of you don’t know the answer to this question and quite honestly it will vary by the capabilities and process of each sales [...]

Brian Carroll comments on a critical tenants of effective customer acquisition–bridging the marketing to sales gap, an opportunity on which the vision for Kaleidico and ultimately our product icoSales was formed upon.
 
This is a brief review of how icoSales attempts to efficiently facilitate the collaboration Sherri Leopard advocates on MarketingProfs.com:
 
1. Sales and Marketing collaboring in defining leads [...]