Posts tagged as:

marketing

Black Ops Social Media Marketing

March 4, 2010

Image by mr.smashy via Flickr

I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…
Okay, maybe not quite the same–I never had to kill quite so many people to [...]

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Social CRM Vendors: Eating Their Own Dog Food? No.

December 8, 2009

Jeremiah Owyang (@jowyang), now with the Altimeter Group, does an interesting analysis of Social CRM vendors’ own social marketing (or lack thereof) efforts.
I find it particularly interesting because it somewhat validates my pitch lately, “If you want a social media expert…check out their own execution.”
His methodology is pretty simple and probably sufficient: Are they [...]

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Social Media for Sales: Setting Up Ground Zero

December 2, 2009

Image by janusz l via Flickr

I started to title this series–Social Selling. But, how ridiculous is that? Selling has always been social. Selling has to be social. Failing to understand this principle is where most begin their trek to failure in sales.
Social selling is an assumption, not an innovative idea.
Why Social Selling Works
With the the [...]

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Threshold Resistance for Internet Marketing

November 30, 2009

Image via Wikipedia

There is always one book each year that comes out of nowhere to surprise and influence me significantly. In 2009 that book is unquestionably Alfred Taubman’s Threshold Resistance (affiliate link).
Threshold Resistance is a very brief autobiography of A. Alfred Taubman, a luxury retail pioneer, but is subtly packed with marketing and sales wisdom.
His [...]

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Sales People are Assholes

July 29, 2009

“Have I got a deal for you…”
“What would make you buy today…”
“I have some aggressive pricing if you purchase before month end…”
“You want to call me back. I have an incredible opportunity…”
Why do sales people start conversations like this?
Pushy, Obnoxious, Aggressive, Narcissistic, Assholes–these are just a few of the cheery labels folks put on sales [...]

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Target Customer Website Content

July 24, 2009

There are a variety of sources of web traffic, you can achieve, such as effective search engine optimization or targeted backlinks. It is not prudent to rely solely on search engines for your traffic. You should diversify your tactics to create a well-rounded game plan driving traffic to your site.
You can almost do what you [...]

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