There has been a bit of discussion over “declining” lead quality. Of course, it is easy to lay the blame of declining app and funding rates at the feet of lead providers. I must admit this was my initial reaction.  However, I then got curious and decided to think a bit broader and dive into [...]

I am polishing up my presentation for the TargusInfo Online Lead Quality Summit and I nearly forgot my most valuable resource in preparing my thoughts–My Readers!
The topic: Surviving the Mortgage (Subprime) Implosion
The teaser: “Online lead generators and buyers in the mortgage space learn how to overcome the challenges of generating quality leads in today’s existing [...]