Posts tagged as:

Lead Management

Kaleidico Sales Manager, Google Comparison Ads Work Together

January 19, 2010

Wow! Fresh into the New Year and Kaleidico is already accelerating through 2010. Today is a very exciting day for me…
Kaleidico Named Fully Compatible with Google AdWords Comparison Ads
Kaleidico has always been very selective in collaborating with others, never wanting to get distracted with shiny objects that would distract us or our customers [...]

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History of Legal Pads, A Sales Persons’ Trusty Sidekick

December 19, 2009

If you are like most sales people, your first lead management system was (maybe still is) a yellow legal pad. Do you ever wonder where this trusty friend can from?
I uncovered who we have to thank here: The History of the Yellow Legal Pad.
(Hat tip to Will Kelly and his Rediscovery of Outlines as a [...]

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Don’t Buy Lead Management Software

December 16, 2009

Seriously do not waste your time or money on lead management software, if:

You are not going to put your leads in the software
You don’t intend to work sales leads in the software
You don’t plan on using email campaign feature to stay top of mind
You are a sales team of 1-5

This isn’t a rant, but simple [...]

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Lead management metrics, measuring “sales pursuit”

October 28, 2009

Nothing is more important to a marketer or lead generation company than lead acceptance. Sales needs to like your lead for it to have any chance of converting.
Every other lead conversion metric is irrelevant until you get this part right. Brian Carroll, of the B2B Lead Generation Blog nails it:
For this reason, I think cost-per-opportunity [...]

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Free Lead Management Software

October 26, 2009

Image via Wikipedia

Looking for free lead management software? It is possible. The basic principles of lead management can be cobbled together with free tools. Depending on your sales goals and quotas, these just might do the trick.
Let’s build a free lead management system.
Lead Capture: Email, Contacts, and Spreadsheets
Most sales leads are coming from business cards, [...]

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“Sales-Ready” Lead…What?

August 4, 2009

Image via The Justified Sinner

I have notice the volume on the “sales-ready” lead concept has really been turned up lately. What does this mean?
It sounds a lot like an excuse to me.
I don’t see a lot of the sales leadership greats–Zig Ziglar, Jeffrey Gitomer, Harvey MacKay–talking about how to close a “sales-ready” lead. However, they [...]

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