Posts tagged as:

Lead Generation

Developing Leads for Your Sales Pipeline

March 8, 2010

I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it:
What do you find works the best for developing leads? I am currently researching other ways to develop leads and eventually fill up my sales pipeline. I [...]

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Social Media for Sales: Setting Up Ground Zero

December 2, 2009

Image by janusz l via Flickr

I started to title this series–Social Selling. But, how ridiculous is that? Selling has always been social. Selling has to be social. Failing to understand this principle is where most begin their trek to failure in sales.
Social selling is an assumption, not an innovative idea.
Why Social Selling Works
With the the [...]

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Target Customer Website Content

July 24, 2009

There are a variety of sources of web traffic, you can achieve, such as effective search engine optimization or targeted backlinks. It is not prudent to rely solely on search engines for your traffic. You should diversify your tactics to create a well-rounded game plan driving traffic to your site.
You can almost do what you [...]

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Generating Sales Leads With Facebook

June 16, 2009

Online marketing has opened up an entire new world for companies, giving them instant access to targeted consumers that are ready, willing and able to buy. However, it’s not as easy as it sounds and far too many companies fall prey to common pitfalls that frustrate their marketing efforts. If you are interested in utilizing [...]

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What You Don’t Know that Your Customers are Telling You

November 10, 2008

As I scroll through Google Analytics I am amazed at what consumers tell me about my business. What amazes me even more are those of you who don’t listen like this. Long ago I was a counterintelligence case officer, which taught me a lot about marketing and sales.
Without taking the analogy too far let me [...]

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5 Secrets to Regaining Trust and Building Credibility Online (Mortgage and Real Estate)

October 13, 2008

There have been, and may continue to be a lot of financial markets fireworks. With all of the commentary and punditry attempting to make sense of this complex spaghetti of acronyms (i.e., ARM, FDIC, MBS, CDO, CDS, TARP) and players (i.e., IndyMac, Lehman, Treasury, Fed, G7) there has been one underlying theme to it all–crisis [...]

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