Posts tagged as:

internet leads

5 Simple Steps to Own Your Internet Market Niche, for Free

June 14, 2008

At no point in marketing history has it been so easy to own your market. If you have a product, service, or personal interest to offer and want to be the Internet leader in this space the path to success is relatively straight-forward. The strategy is really as simple as: If you want to be [...]

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Is the Internet Important to Your Local Real Estate or Mortgage Business?

May 1, 2008

Is the Internet important to your local real estate or mortgage business? Apparently, the answer is a big–YES!
I know I already hear the comments:
“Bill, all my business is referral business.”
“Internet leads suck!”
“People on the Internet are only window shopping. They never buy anything.”
“Internet only works for the big National guys with lots of money.”
Well, I [...]

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Is Pay Per Lead for Your Mortgage Business?

April 29, 2008

If you are a mortgage broker you have certainly received the frequent call from pay per lead mortgage lead providers. They tout high quality, superior ROI, and dramatic growth; which all may be true, but only if fits your business. This type of marketing requires a specific understanding of the marketing used to generate the [...]

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Surviving the Mortgage Implosion Presentation

August 29, 2007

I am polishing up my presentation for the TargusInfo Online Lead Quality Summit and I nearly forgot my most valuable resource in preparing my thoughts–My Readers!
The topic: Surviving the Mortgage (Subprime) Implosion
The teaser: “Online lead generators and buyers in the mortgage space learn how to overcome the challenges of generating quality leads in today’s existing [...]

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