A Morgan Stanley Eye View of The Market, Or…What, Me Worry?

I noticed two articles in the last 24 hours that when read separately are noteworthy, but when read together, become somewhat duplicitous. Early yesterday morning, Bloomberg had an article indicating that Morgan Stanley has decided to freeze thousands of home equity accounts within their portfolio. This is not wholly surprising, nor is it unprecedented. Other large banks have done this previously during the last year, and many homeowners have no access to their equity because of rapidly declining property values across the country. So read alone, this story, doesn’t seem to be troublesome.

However, when read together with this Mortgageloan.com coverage of Paulson’s use of Morgan Stanley for Fannie, Freddie advice, gives cause for concern. While the original article indicates that conflicts of interest could occur, there is no getting around it in order to obtain professional assistance, according to the Treasury spokesman.

Really? There are no consultants who understand the financial market? There are no retired analysts, willing to roll up their sleeves to work on this project? No banking oversight committee like the OFHEO, OTS, or FDIC? We are to understand that the most qualified group to assist the GSE’s is another company that is rumored to be failing on a number of levels. Given the condition of the markets, the reputation of Wall Street firms and investor confidence, don’t you think the Treasury could have made a somewhat better choice with a bit less skin in the game, as they say?

Doubtful that I will get the contract changed or wrestled away from Morgan Stanley, so I think what we now need to do is understand Morgan Stanley’s position in the market. They have gone from simply another struggling firm to now leading the market in the way it will react to the unraveling of the CDO market. Why? Are we to believe that as Morgan Stanley sifts through the capitalization of the GSE’s and becomes the CSI investigators, they will not use this information to ensure their own solvency?

I believe that we can safely say that as Morgan Stanley acts, so will the remaning market. Home equity freezing is the bleeding edge of what they see on the horizon. So rather than complain about conflict of interest, poor choice by the Treasury department, whiffs of collusion and insider information, let’s just ask Morgan Stanley— “so…what’s next?”

Have You Designed Your Housing and Economic Recovery Act Marketing Plan?

The recent Federal Economic Stimulus package and now the more permanent Housing and Economic Recovery Act of 2008 is opening a whole spectrum of new people you can help.

These programs are not simple for consumers to understand, but therein lies the opportunity. Put on your mortgage adviser hat and get to educating.

You should develop marketing campaigns to help struggling home owners and savvy home buyers interested heavily discounted homes, such as foreclosures and short sales.

Make sure you are focused on the burning question–Am I Eligible?

Learning about FHA

The latest Housing and Economic Recovery Act makes permanent some very helpful reforms to FHA lending standards. The following are some key opportunities:

  • Permanent FHA loan limits at the greater of $271,050 or 115% of the local median home price, capped at $625,500
  • Streamlined programs for FHA condos and manufactured home programs
  • FHA foreclosure rescue allowing lenders to do principle reductions and refinance into 30 year fixed mortgages at 90% of the appraised value, with a loan limit of $550,440

How it Applies to the Market You Serve

The new permanent FHA program reforms maintain the local nature of their eligibility requirements. Therefore, you need to make sure that you understand how the provisions apply to your service areas.

The local nature of these FHA eligibility requirements is causing a significant amount of uncertainty and confusion for current home owners and potential home buyers. This becomes your opportunity to help.

Simple, Help-based Marketing

The local structure of the FHA programs makes for a prime opportunity to launch hyper-local education programs and become the local FHA mortgage and real estate expert. Here are some simple ideas to claim your position as the local FHA guru:

  • Offer brief presentations on the new FHA assistance programs to local civic groups
  • Offer home owner assistance seminars or information to local libraries
  • Post local FHA qualification and eligibility information on your local website or blog
  • Email or direct mail your past prospects and clients an FHA reform alert
  • Offer free FHA qualification and eligibility consultations

These reforms were meant to help people. It is your job to get the word out and educate home owners and home buyer that you have programs to ease their pain.

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