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Book Review: Linchpin by Seth Godin

January 26, 2010

I’ve met Seth Godin only once in person. I attended one of his personal jam sessions (my term, not his) in New York. He changes you. Not everyone gets that opportunity. However, I think Linchpin comes the closest to having your own personal jam session with Seth Godin, the master marketer. My first reaction to [...]

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