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Black Ops Social Media Marketing

March 4, 2010

Image by mr.smashy via Flickr

I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…
Okay, maybe not quite the same–I never had to kill quite so many people to [...]

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Social Media for Sales: Setting Up Ground Zero

December 2, 2009

Image by janusz l via Flickr

I started to title this series–Social Selling. But, how ridiculous is that? Selling has always been social. Selling has to be social. Failing to understand this principle is where most begin their trek to failure in sales.
Social selling is an assumption, not an innovative idea.
Why Social Selling Works
With the the [...]

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Trying My First Facebook Fan Page for School Board Election Campaign

August 21, 2009

I really haven’t used Facebook all that much for business development or sales, but when I launched my campaign for Flat Rock, MI School Board I thought it was time to give it a try.
Here are a few things I learned, which might be useful in future sales and business development efforts with Facebook:
1. Make [...]

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Writing (Blogging) for Sales Conversion

August 18, 2009
Thumbnail image for Writing (Blogging) for Sales Conversion

The rise of simple online publishing, like blogs and feverish social networking, like Twitter have made writing an increasing component of most sales processes. Unfortunately, most of us cut our sales teeth on the phone, not on paper.
I thought is would be helpful to dip into the copywriting pool of knowledge and learn from the [...]

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Better Sales Performance Starts with a Strong Core

July 7, 2009

Image by shaggy359 via Flickr

It has been years since I tortured you with a running analogy for sales. So, I think it is fair to apply my passion for running to the sales discipline again.
Several years ago runners and their trainers began to discover a bit of a counterintuitive fact-maximum performance is not all cardio [...]

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Generating Sales Leads With Facebook

June 16, 2009

Online marketing has opened up an entire new world for companies, giving them instant access to targeted consumers that are ready, willing and able to buy. However, it’s not as easy as it sounds and far too many companies fall prey to common pitfalls that frustrate their marketing efforts. If you are interested in utilizing [...]

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