Posts tagged as:

dan green

5 Secrets to Regaining Trust and Building Credibility Online (Mortgage and Real Estate)

October 13, 2008

There have been, and may continue to be a lot of financial markets fireworks. With all of the commentary and punditry attempting to make sense of this complex spaghetti of acronyms (i.e., ARM, FDIC, MBS, CDO, CDS, TARP) and players (i.e., IndyMac, Lehman, Treasury, Fed, G7) there has been one underlying theme to it all–crisis [...]

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Time to Get Social with Your Clients

March 27, 2008

Social Media, Community, and Conversational Marketing is all the talk in tech circles. It is not just a geek topic. It should be effecting your mortgage business. Stop sending out handwritten fake personal notes and mindless email blasts to your clients.
Get personal, get real, and get social.
Chris Brogan, a social media mogul (wouldn’t you say [...]

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Tease with Payment, but Close with Goals

February 22, 2008

Anyone in the mortgage business, especially during the latest refinance boom, has learned a habit of teasing borrowers with payment. It is certainly not a horrible practice if done with integrity. It is certainly what every home owner or prospective home owners want to know and can most quickly grasp.
However, when it gets down to [...]

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