Posts tagged as:

customer

Is Sales Getting Soft, or Just Forgetting Our Importance?

December 10, 2009

Doyle Slayton, of Sales BlogCast, had a excellent post today–Is Sales Mindset Shifting?

Are Sales People Too Pushy?
He was pondering how sales people are beginning to think. His examples show an emerging sentiment that sales people are too pushing and customers resent their interruptions.
As a result, a lot of these perceptions are seeping into sales training [...]

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What You Don’t Know that Your Customers are Telling You

November 10, 2008

As I scroll through Google Analytics I am amazed at what consumers tell me about my business. What amazes me even more are those of you who don’t listen like this. Long ago I was a counterintelligence case officer, which taught me a lot about marketing and sales.
Without taking the analogy too far let me [...]

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Mortgage Leads or Customers? Maybe Citizens?

February 20, 2008

I often talk about showing mortgage “leads” the respect of being a “customer inquiry” or “Internet referral.” But, maybe Seth Godin’s suggestion of calling them “Citizens” would be even better.
The Top Line (that’s right the revenue part) is that you should be treating consumers in all of your channels include Internet mortgage leads as opportunities [...]

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