Posts tagged as:

Customer relationship management

Unwinding Good Behavior with Incentives

July 28, 2009

There is nothing more dangerous to sales production than rolling out a new compensation plan or incentive program. Often we make these tweaks to reward or encourage good behaviors we see in our sales organization, but I warn…caution is warranted.
I just encountered just such a scenario the other day. Here is an example of how [...]

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Social Selling, Classic Belly to Belly Sales 2.0

April 27, 2009

Image by Howard N2GOT via Flickr

It is funny how things change, but stay the same. Nothing demonstrates that like sales. I am going to jump on the Sales 2.0 bandwagon here, but I am going to present it retro-style.
Belly-to-Belly Sales Works
No sales techniques is as effective as sitting belly-to-belly, chatting, and liking who you are [...]

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Social CRM and Social Selling-You’d Better Learn It!

March 25, 2009

Image by luc legay via Flickr

Jeremiah Owyang, a Forrester Research analyst and author of Web-Strategist.com, wonders about the future of Twitter–as a Social CRM , of all things.
This concept is a long way from the discussion of what a big waste of time Twitter, Facebook, and other like social networks are…the third time in less [...]

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