Posts tagged as:

Competitive Intelligence

5 Ways to Use FriendFeed to Monitor Your Competitor

March 16, 2010

FriendFeed is an excellent way to use your “friends” content aggregators as filters for your own social media monitoring. FriendFeed is a web-based a personal aggregator of all of your online content. You can have nearly any social media content or profile you publish to pumped into FriendFeed.
At first, that sort of tool seems of [...]

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Competitive Intelligence 2.0, The Social Media Monitoring Advantage

February 23, 2010

Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before your competitor does.
Competitive Intelligence is Business
There is really few things [...]

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Social Media Monitoring, Tracking Investor Sentiment on Twitter

February 9, 2010

Investor sentiment is a big deal to publicly traded companies. Unfortunately, it can be very difficult to know what your investors are thinking by simply watching the ticker. Social media and social networking can be a great way to monitor this very important measure of investor relations.
Financial Blogs
Blogs are now the old guys on the [...]

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Simple Competitive Intelligence Using RSS Feeds

January 7, 2010

Competitive intelligence is an increasingly critical skill. The economy has certainly made the business environment more competitive. However, the increasingly open and social Web is an even bigger factor. And the biggest venue is social media.
Companies (your competitors) are leaking more information than ever into social media channels. Snooping on these dropped hints and disclosures [...]

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RSS, Competitive Intelligence 2.0 Plumbing

December 3, 2009

Just the other day I wrote about a simple framework to discuss how competitive intelligence is evolving. But, I sort of neglected to talk about what is bringing this virtual flood of information–RSS.
It is really sort of amazing. RSS sometimes believed to stand for “Really Simple Syndication,” “Rich Site Summary,” or “RDF Site Summary.” I’m [...]

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Competitive Intelligence 2.0

December 1, 2009

Image via Wikipedia

Whether you are in corporate strategy, marketing, sales, or public relations competitive intelligence is critical to your objectives. Why are so few formalizing the process? I’m not sure, but that smells like opportunity.
Competitive Intelligence 2.0
There was a point in time when competitive intelligence was all about getting information. A major part of the [...]

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