Kaleidico Named Fully Compatible with Google AdWords Comparison Ads
Kaleidico has always been very selective in collaborating with others, never wanting to get distracted with shiny objects that would distract us or our customers from success. But a strategic relationship with Google to develop their new Comparison Ads feature was certainly an exception.
We had heard the buzz about Google launching a mortgage lead generation service and soon thereafter the controversy between LendingTree and MorTech. I wanted in.
Why Help with Google Comparison Ads?
I have long-ago sworn off attending one more conference that droned on about lead quality or one more debate over long versus short form Internet leads. The Internet lead generation space was growing stale. What’s more most of the players were fighting for survival, not innovating better customer experiences.
That’s what excited me about Google–a new player, consistently innovative, with the resources to make a difference.
Kaledico’s Sales Manager Improves Sales Discipline
The key to Google Comparison Ads being an explosive success (IMHO) is going to be the customer experience. Consumers expect elegant simplicity and responsiveness. Just recall Google’s start–one simple text box and blazing fast returning search results. This is the experience I wanted to help create with Google Comparison Ads.
And, that’s what we did.
Kaleidico’s Sales Manager is a direct integration for the advertiser to the Comparison Ads marketplace. Once Google notifies us of a user’s request to be connected to a lender via an anonymized phone number, every customer inquiry is immediately delivered to your sales team, distributed based on your rules, and immediate follow-up is enforced by you.
Sales Manager gives you all the tools to be the fastest response on the Web. Here are just a few of the ways Sales Manager gives you the edge in impressing your Google customers:
- New lead alerts via email, SMS, and dashboard
- Automated distribution to the sales people
- Enforced follow-up rules, set by you
- Automated email follow-up campaigns
- Click-to-dial VOIP integration
If you’re a Google Comparison Ads advertiser don’t neglect getting your lead management edge with Kaleidico’s Sales Manager.