Don’t Buy Lead Management Software

Lead Management in Customer Value ChainSeriously do not waste your time or money on lead management software, if:

  • You are not going to put your leads in the software
  • You don’t intend to work sales leads in the software
  • You don’t plan on using email campaign feature to stay top of mind
  • You are a sales team of 1-5

This isn’t a rant, but simple facts.

Kaleidico, my lead management software and services firm, has been in the business of serving sales teams since 2005. The proof is in the pudding (as they say), these scenarios simply don’t seem to get any benefit from a standalone sales software.

In my opinion, simply using Google’s GMail for Contact Management is the best process for small sales teams.

What do you think? Anyone disagree?

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