As I await Brian Solis’ next book, Engage I thought I would pull Putting the Public Back in Public Relations
“39% of those surveyed said they did not plan to use social networking in their marketing plan in 2010”
What? Are you kidding me?
Amy Porterfield, from Social Media Examiner explains this with these numbers from the same report:
“This number is likely tied to the finding that 31% reported that their customers do not use social media…”
My point is you need to read Brian Solis’ book. Regardless of whether you think your customers are using social media or not you need to get in the game. It seriously impacts your business.
Here are just a few of the ways, illustrated in Solis’, book that Social Media and PR 2.0 will get you more sales:
1. New Journalism – bloggers and journalist are not so far apart anymore. Even when there’s a distinction it’s obvious that social media is increasingly the “real” assignment desk. So, if you want customers to find you in new media and traditional media you had better have a social media presence.
2. Social Media Releases & Blogger Relations – The press releases and wire services are fading. Social media and RSS are replacing this paradigm for industry news. You need to learn how to work within this new environment if you want your business covered. Again, even coverage in traditional media, which your customer is still reading.
3. Technology Does Not Override Social Sciences – Take a look at recent politics and it’s obvious that the technology may be changing, but the way affinity groups and communities rally doesn’t change. Your customers will be influenced by social media. Don’t you want to make certain you are there and well positioned when they arrive?
My recommendation is that you get (or dust off) Putting the Public Back in Public Relations
