February 20, 2008
Chris Johnson, an Ohio mortgage professional, just spent the early hours of his Tuesday morning increasing his pipeline closing rate. The technique was simple, but powerful. He sent a quick and courteous email to all of his applicants in underwriting or processing, letting them know that he was working hard for them, he cared, and [...]
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October 12, 2007
There seems to be an outbreak of consumer-first marketing. First, there was LendingTree focused on improving the consumers experience. And now you have Quicken Loans opening an entire library of consumer education resources–Home Loan U. Not sure they are truly advocating the consumer? Did Bob Walters, of Quicken Loans, just say refinancing may not be [...]
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