Posts tagged as:

Book Review

Book Review: Selling Change

February 8, 2010

I’ve always thought that books on sales topics need to be different. The best sales people that I know are consistently high-energy and high-strung—not a great combination for reading your average 250 page book. Brett Clay the author of Selling Change (affiliate link) is a sales guy, so he gets this.
The physical structure of the [...]

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Book Review: Linchpin by Seth Godin

January 26, 2010

I’ve met Seth Godin only once in person. I attended one of his personal jam sessions (my term, not his) in New York. He changes you.
Not everyone gets that opportunity. However, I think Linchpin comes the closest to having your own personal jam session with Seth Godin, the master marketer. My first reaction to Linchpin [...]

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Book Review: Ignore Everybody: And 39 Other Keys to Creativity

December 21, 2009

I love books. I love to read. Unfortunately, the two passions don’t always run on the same timeline. So, although I pre-ordered Hugh MacLeod’s Ignore Everybody I just recently plucked it off the bookshelf.
It was wonderful, as expected.
With Hugh MacLeod you get a bonus over most authors—not only do you get insightful writing, but also [...]

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