I am cutting an outline of my first book. There’s no book deal, but I haven’t pitched it either. I will probably self-publish the first one. Any experienced authors in the crowd? What would you suggest?
It’s focused on Internet marketing, but my hope is that it will depart from the feel good how-to and recipe genre that fills the stacks of most bookstores. To that end, you can expect two things:
1. A lot of cross-references to my past life as a counterintelligence guy in the Air Force and
2. Insight into how successful Internet marketers really think and do things.
How does that sound? By the way, you basically selected my first book project. Thanks for helping thus far.
You will see many of the concepts and ideas unfurl in this blog. When they do, I need more of your help. I want your thoughts, ideas, and pointers to good examples. After all, let’s be honest, I want to write a book you want to buy.
Let’s get started. What are some of your fundamental philosophies about how to be successful at Internet marketing? Not gimmicks, but core principles that guide you on each campaign you launch?
Here is a thought provoker–In the Web 2.0 world should we still be thinking in terms of marketing campaigns or conversations?
.I want to take it a step further and talk about recreating your business when the market changes, or in my case (mortgage sales software) literally goes away overnight. There is nothing quite like 75% of your revenue sending you bankruptcy notices inside of payments, in a single month–ice water on the back.
