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Writing (Blogging) for Sales Conversion

August 18, 2009
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The rise of simple online publishing, like blogs and feverish social networking, like Twitter have made writing an increasing component of most sales processes. Unfortunately, most of us cut our sales teeth on the phone, not on paper.
I thought is would be helpful to dip into the copywriting pool of knowledge and learn from the [...]

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Better Sales Performance Starts with a Strong Core

July 7, 2009

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It has been years since I tortured you with a running analogy for sales. So, I think it is fair to apply my passion for running to the sales discipline again.
Several years ago runners and their trainers began to discover a bit of a counterintuitive fact-maximum performance is not all cardio [...]

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