If you’re online—Linkedin, Facebook, Twitter, a blog, etc.—I’m about to save you from giving all your sales leads.
STOP linking to your company’s website!
You’ve done all this work to get attention. You’ve built an audience. You’ve created some interest in what you do and what you sell. And then you let them slip through your fingers, as they click through to the corporate website.
This sucks on three counts.
- You lose the prospect’s attention and probably the lead.
- The customer is very unlikely to find the help they need (face it most company’s websites suck).
- If they (heaven help them) find their way into your company’s inside sales team they are probably in for it—a nightmare of pre-qualification questions and “lead management.”
Stop doing this to yourself and your prospective customers.
Tell them who you work for, of course. But, link them to a landing page that gives them your direct phone number, your direct email, or a Web form that goes directly to you.
Can you do that? Do you need help?
Read this article on sales landing pages (My advice might surprise you).