Comments on: Social Media for Sales: Picking a Domain Name

By: Collette McKee

Collette McKee — Tue, 08 Dec 2009 02:07:06 +0000

I had wondered about the dot com question, asked myself if it really mattered. You put forward some very good points. Thanks for putting the issue to rest for me.

- Collette

By: Collette McKee

Collette McKee — Mon, 07 Dec 2009 22:07:06 +0000

I had wondered about the dot com question, asked myself if it really mattered. You put forward some very good points. Thanks for putting the issue to rest for me.

- Collette

By: Collette McKee

Collette McKee — Mon, 07 Dec 2009 21:07:06 +0000

I had wondered about the dot com question, asked myself if it really mattered. You put forward some very good points. Thanks for putting the issue to rest for me.

- Collette

By: trafficlawyer

trafficlawyer — Sun, 06 Dec 2009 11:46:26 +0000

Nice piece with lots of good advice. Another one to add is avoid using your own name in selecting your domain name. Using your name won't help your SEO ranking in your industry and anyone who searches your name should be able to find you anyway.

By: sharonhayes

sharonhayes — Sat, 05 Dec 2009 22:15:36 +0000

Hmm the bulk of domain sales made in the secondary market are less than $1,000. It is feasible to get domains in the 3 figure range that have Google search data to back this up. It's easier to blow through that amount of money on Adwords or other online promotion and have nothing to show for it at the end while with a domain name, you still have something at the end of it. Although there are ways to appraise the value of domains, most of the time it comes down to what the buyer feels it is worth. I really think if someone is serious about doing business online, having the right domain name for their business is probably one of the most important investments they could make.

By: Bill Rice

Bill Rice — Sat, 05 Dec 2009 20:21:24 +0000

Jon,

You bring up a really good point on considering you ROI for the domain. Considering what you per sale value is and what you need in lead conversion from your website is a big consideration in that initial investment.

At $10,000-$15,000 a sale you can afford to make a big capital investment in the domain and the development of that domain.

Thanks so much for sharing your real-world experience.

By: Bill Rice

Bill Rice — Sat, 05 Dec 2009 20:15:16 +0000

Sharon,

Good point on trademarks and consulting http://uspto.gov. I will update the post.

As for the domain aftermarket, I am well aware of it. I think it is dangerous for all of the reasons you cited and more. I find it a bit of a murky underworld, like that of domain brokers. If you don't really know what you are doing you are guaranteed to overpay for a domain and potentially buy other headaches.

That is why I specifically didn't feel the need to mention them. I don't suggest non-domainers or well-capitalized projects go down this path. I also don't think that it is necessary for most projects.

I appreciate your comments.

By: Bill Rice

Bill Rice — Sat, 05 Dec 2009 19:23:34 +0000

Justin is a good man.

I love your website http://Raillife.com/Blog! What a great concept and topic.

By: Rail Life

Rail Life — Sat, 05 Dec 2009 18:20:03 +0000

Bill, as is often the case, Justin's advice was indeed spot on…

By: Bill Rice

Bill Rice — Sat, 05 Dec 2009 16:28:17 +0000

Justin,

You're a pro in your own right. I'm sure your advice was spot on.
Thanks for the compliment and for stopping by.

Bill

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Bill Rice
734.775.4487
@billrice
www.Kaleidico.com