I have talked about social selling" href="http://bettercloser.com/2009/03/24/social-selling-building-a-sales-process-for-a-web-20-world/" target="_blank">social selling in the past, but Seth Godin just has an elegance in the way he describes things. His post on Strangers and Friends really highlights the shift that is underway in online marketing and sales, because of social media.
Seth tells us the difference in engaging your new thousands of social media “friends.”
You need to treat friends differently at every step along the way. First, don’t confuse the moments you’re supporting them or connecting with them with the moments when you are doing business. Second, understand that the most powerful win is when your friends tell their friends about you. This is worth 1000 times more than you talking about yourself.
He also tells us why getting this is going to be significant:
The social graph online is a fascinating, exponential factor in growing the list of people who might be willing to hear what you have to say (once).
This consideration has to be a ready part of your new media marketing and sales plan. It should be changing you web copy, your permission marketing campaigns, and your sales scripts. If it isn’t you are going to lose lots of opportunities with lots of friends.