Just the other day I wrote about a simple framework to discuss how competitive intelligence is evolving. But, I sort of neglected to talk about what is bringing this virtual flood of information–RSS.
It is really sort of amazing. RSS sometimes believed to stand for “Really Simple Syndication,” “Rich Site Summary,” or “RDF Site Summary.” I’m not sure anyone really is certain.
One things is for sure, it’s elegantly simple and mostly obscured from the average user. However, nearly everyone is getting the benefit. You see these simple little XML markups of everyone’s content is being pinged, parsed, and sprayed all over the Internet.
RSS literally makes things move.
The really exciting thing is that people are starting to realize that and using it to make information come to them. On the one hand that makes it much more efficient for you to get your daily dose of news and information. However, for the more clever and ambitious it means you can get the step on your rivals.
Here is a great example of Journalist using RSS for competitive intelligence (hat tip: @davewiner the father of RSS)
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