Another pearl from Seth Godin, on Persistence:
Persistence isn’t using the same tactics over and over. That’s just annoying.
Persistence is having the same goal over and over.
It doesn’t need much explanation, but I will try to add a bit of value to my audience of sales professionals. We are often told to hit the phone, pound the pavement, fill the pipeline. What if we altered our perspective to:
My goal is to make sure every person in my sales pipeline is maximizing their business in the area of expertise I provide–even if it is not with or doesn’t require my product.
I used the term persistence 4 times in this post yesterday. Are you repeating your last call or conversation or are you adamant about accomplishing your client goal?
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Bill,
You hit it on the head with Persistence. Seth Godin is a mentor to me and I have learned so much from him. Your blog is very good – keep up the good work.
Thanks,
Matt Sullivan, CEO of FreeCreditDusters.com
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