Why can’t this be a real Internet origination strategy? The research has shown that all of these consumers start their buying process online. There are also indications that many may ultimately buy or finance locally.
Why can’t these be compatible?
We know where the properties are down to the Zip Code. Why isn’t anyone effectively aggregating and giving these local banks and branches the buying power. These niche lead buyers could give consumers a great online and offline experience.
I think there is some semblance of this concept in Net Branches, but they have de-evolved into Wild Wild West operations and seem to offer little back to the branch in terms of marketing or sales services.
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Internet leads, lead management, paul knag
About Bill Rice
